Native and Programmatic Advertising Lumen Research and Avocet Combine Forces to Drive a New Category in Attention AIT Staff Writer Nov 16, 2022 The two companies merge to become Lumen, with FirstPartyCapital leading a £3M funding round to drive expansion across the US and Europe Lumen…
Technology GumGum Integrates Attention Measurement Into All Contextual Campaigns AIT News Desk Nov 8, 2022 Playground xyz's advanced attention technology and intelligence enables GumGum to optimize campaigns based on attention and true impact The leader in…
Technology Seedtag Increases US Footprint, Selects Adelaide as Attention Measurement Partner AIT News Desk Nov 7, 2022 Seedtag, the leading contextual advertising company, is strengthening their competitive positioning in the U.S. by partnering with attention…