Browsing Tag
Audience data management
Attention Is the Future for Digital Ad Measurement
Being able to measure the effectiveness of online advertising beyond digital metrics is something the industry has been battling with since its…
Thriving in 2022: The Post-Third Party Cookie Landscape
Ever since the mid-1990s, affiliate marketers have relied on third-party cookies to track consumer behavior. Affiliates and brands both benefited from…
Top Dominant Digital Marketing and Advertising Technology (Martech/ Adtech) Themes for 2022
This article features insights on some of the biggest trends in the online marketing and advertising practices.
Holiday Shopping Season is Back: How Retailers Can Take Advantage of Increased Consumer Spending…
With many states welcoming back an increased amount of in-person shopping in addition to their upscaled e-commerce presence, the holiday shopping…
Nielsen’s New Brand Identity Turns New Chapter in Global Future of Media
Leading advertising technology and data analytics company, Nielsen has unveiled a new brand campaign to reveal its role and purpose of redefining the…
Harnessing the Power of CTV in a Post Pandemic World
Streaming services and CTV have seen a significant boom as a result of the COVID-19 pandemic. Initially, when people were told to stay at home in…
To Understand Audiences, You Need to Ask “Why”
Last year the world searched "why" more than ever. It’s human nature to want to understand context, particularly when faced with uncertainty and…
Don’t Let CTV Ads Serve Audiences Too Much of a Good Thing
The growth of connected TV or CTV (household usage up 16% in the U.S. last year and poised for more expansion in 2021) has been a boon to media…
Firefly Expands to Miami to Supercharge Super Bowl Advertising
Firefly, an Uber competitor in the taxi and rideshare vehicle management market, announced the expansion of its operations to Miami, Florida, a…
