audience data

The huge popularity of streaming media over 2020 left a lot of linear buyers with a dilemma; buy CTV or lose your audience. CTV has a lot going for it…

Nielsen and PubMatic announced that Nielsen’s audience data is now available through PubMatic’s Audience Encore™, permitting advertisers to buy…

AnalyticsIQ’s individual-level B2B and B2C audiences rooted in cognitive psychology are easily accessible via a custom e-commerce storefront…

Escalated.io recently launched it's new Blocking Tags service to protect creatives, ad code, and other high impact resources from receiving invalid…

Over the last year, we’ve seen that adaptability results in business resiliency and growth. In fact, a recent survey of entrepreneurs in America found…

Partnership Allows Narrative Data Streaming Platform Users to Tap into the Wealth of Complementics' Mobile Audience Data from More than One Billion…

When it comes to marketing the stakes are high, and too many campaigns cost too much and deliver too little. That issue is particularly acute when it…

Please tell us about your current role and the team / technology you handle in the company. My role as North America Managing Director will focus…

CFlight is an advanced TV Advertising Metric Tool

In 2021, marketers have more data at their fingertips than ever before. By applying artificial intelligence (AI) to that data, marketers can yield…