audience data

Talkwalker and Hootsuite have released their Brand Love 2022 report featuring most loved brands in the UK. Having analyzed over 1,500 brands across 20…

Millennial households are embracing the cord-shaving trends without giving a second chance to TV. In a latest report on TV viewership, Samba TV found…

The proliferation of Non-Fungible Tokens or NFTs are generating hot debate, but also confusion. We’re seeing people spending hundreds of thousands of…

A new report has found consumers remain online post-pandemic as older generations get in on the action while e-movie and online TV subscription…

The looming loss of cookies and the quest for alternative targeting tactics has led to a revival in contextual data. As the industry came back…

As we enter further into the decade, we adjust more and more to the changing landscape of the pandemic. It is not only the day-to-day lives of people…

The huge popularity of streaming media over 2020 left a lot of linear buyers with a dilemma; buy CTV or lose your audience. CTV has a lot going for it…

Nielsen and PubMatic announced that Nielsen’s audience data is now available through PubMatic’s Audience Encore™, permitting advertisers to buy…

AnalyticsIQ’s individual-level B2B and B2C audiences rooted in cognitive psychology are easily accessible via a custom e-commerce storefront…

Escalated.io recently launched it's new Blocking Tags service to protect creatives, ad code, and other high impact resources from receiving invalid…