Martech 5 Tips for Meeting Ever-Changing Customer Experience Expectations Jason VandeBoom Jul 20, 2021 Over the last year, we’ve seen that adaptability results in business resiliency and growth. In fact, a recent survey of entrepreneurs in America found…
Data Management Narrative and Complementics Team To Deliver Quality Mobile Audience Data And Monetization Solutions… AIT News Desk Jul 1, 2021 Partnership Allows Narrative Data Streaming Platform Users to Tap into the Wealth of Complementics' Mobile Audience Data from More than One Billion…
Martech Community-Based “Customer Intelligence” Is Outbound Marketing’s Next Frontier Sharel Omer Jun 24, 2021 When it comes to marketing the stakes are high, and too many campaigns cost too much and deliver too little. That issue is particularly acute when it…
Native and Programmatic Advertising AiThority Interview with Anthony Capano, MD North America at Rakuten Advertising Sudipto Ghosh Jun 10, 2021 Please tell us about your current role and the team / technology you handle in the company. My role as North America Managing Director will focus…
Native and Programmatic Advertising NBCUniversal Partners with Sky, ITV and Channel 4 to Launch CFlight Sudipto Ghosh Jun 9, 2021 CFlight is an advanced TV Advertising Metric Tool
Guest Authors AI Unlocks the Hidden Value for Marketers in 2021 Ingrid Burton May 26, 2021 In 2021, marketers have more data at their fingertips than ever before. By applying artificial intelligence (AI) to that data, marketers can yield…
Native and Programmatic Advertising How Contextual 2.0 Will Drive The Next Phase of Digital Targeting Chris Keune May 17, 2021 To put it into perspective, the emotional power of Contextual 2.0 can help brands strike a level of empathy with their audience. The degradation of…
Data Management Narrative Data Streaming Platform First to Offer Access to Webbula’s Audience Data Solution… AIT News Desk May 5, 2021 Partnership Gives Narrative Data Streaming Platform Users Access to Webbula's Age, Gender, Device, and ID Mapping Data in Strategic Data Segments…
Native and Programmatic Advertising Narrative Adds Invisibly’s Approved Audience Data to Its Data Streaming Platform AIT News Desk Apr 17, 2021 Partnership Empowers Companies to License Actively-Approved Personal Data for Use Worldwide Contributing to the creation of a new digital world…
Native and Programmatic Advertising Going Beyond FLoC: Verizon Media Launches Next-Gen Solutions, The Future of ID-Less Advertising Sudipto Ghosh Apr 14, 2021 Google's FLoC is a buzzword now. Verizon Media has announced the launch of its Next-Gen Solutions suite, a first-to-market offering for advertisers…