Audience Measurement

Nielsen, a global leader in audience measurement, data and analytics, announced a multi-year extension of an agreement with Nexstar Media Group, Inc.,…

Nielsen, a global leader in audience measurement, data and analytics, announced that it intends to make its Nielsen ONE audience measurement data…

Nielsen, a global leader in audience measurement, data and analytics, released its 2023 Annual Marketing Report, which uncovered that 84% of marketers…

Nielsen, a global leader in audience measurement, data and analytics, announced that it has met the Media Rating Council (MRC) accreditation standards…

Nielsen, a global leader in audience measurement, data and analytics, announced that Nielsen ONE Ads will be available marketwide. Nielsen ONE Ads is…

Nielsen, a global leader in audience measurement, data and analytics, unveiled its largest and most diverse advanced audiences portfolio to date,…

Nielsen, a global leader in audience measurement, data and analytics, has been selected to participate in TikTok’s Media Mix Modelling Program.…

Conviva, the Continuous Measurement Analytics platform for streaming media, announces it will unveil a streaming audience measurement standard to be…

Seedtag the leader in contextual advertising in EMEA and LATAM, and Nielsen, the audience measurement expert, reveal research that shows that…

Nielsen and Experian announced an expanded strategic initiative to enhance identity data in the United States for digital measurement of the open web.…