Audience Measurement

Nielsen, a global leader in audience measurement, data and analytics, has been selected to participate in TikTok’s Media Mix Modelling Program.…

Conviva, the Continuous Measurement Analytics platform for streaming media, announces it will unveil a streaming audience measurement standard to be…

Seedtag the leader in contextual advertising in EMEA and LATAM, and Nielsen, the audience measurement expert, reveal research that shows that…

Nielsen and Experian announced an expanded strategic initiative to enhance identity data in the United States for digital measurement of the open web.…

The acquisition gives the global media planning leader expanded digital and audience analysis capabilities while Helixa, a social data audience…

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce it is the first measurement…

Agreement Includes Measurement for all Meredith Local Stations, And includes Nielsen Scarborough Nielsen and Meredith Corporation announced that they…

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new agreement to provide Anzu, the world’s …

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new long-term agreement to provide News…

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced a new partnership that provides the World Surf…