Analytics Telmar Acquires Helixa AIT News Desk Dec 9, 2021 The acquisition gives the global media planning leader expanded digital and audience analysis capabilities while Helixa, a social data audience…
Native and Programmatic Advertising Comscore Becomes First Measurement Provider to Deliver Deduplicated Advertising Campaigns on YouTube… AIT News Desk Oct 13, 2021 Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce it is the first measurement…
Native and Programmatic Advertising Nielsen And Meredith Corporation Renew Multi-Year Agreement For Local TV Audience Measurement AIT News Desk Aug 10, 2021 Agreement Includes Measurement for all Meredith Local Stations, And includes Nielsen Scarborough Nielsen and Meredith Corporation announced that they…
Analytics Comscore Announces New Agreement with Anzu AIT News Desk Nov 23, 2020 Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new agreement to provide Anzu, the world’s …
Analytics Comscore Announces New Partnership With News Break for Digital Audience Measurement AIT News Desk Oct 5, 2020 Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new long-term agreement to provide News…
Analytics Comscore Announces New Partnership with the World Surf League to Provide Digital Audience… AIT News Desk Aug 31, 2020 Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced a new partnership that provides the World Surf…
Analytics Nielsen Appoints Scott Brown as Head of Audience Measurement to Lead the Company’s Cross-Media… AIT News Desk Aug 27, 2020 Under his leadership, Nielsen will create a unified measurement solution covering ad and content across linear TV, advanced TV and digital Nielsen …
Analytics Comscore Continues Privacy-Focused Product Innovation with New US Patent AIT News Desk Jul 28, 2020 Technical achievement bolsters privacy capabilities for industry-leading online audience measurement suite In today’s rapidly-evolving media…