Browsing Tag

audience segmentation

AI Trends in Marketing Communications – The Complete Evolution

AIT Staff Writer Jan 23, 2023

Since time immemorial, there’s been one dynamic challenge every digital marketer has had to deal with- identifying their niche target audience,…

Martech

Top Email Signature Trends For Marketing and Sales Teams in 2022

Maria Dahlqvist Canton Mar 30, 2022

Emails have long been the dominant channel of business communication, and with more companies embracing the flexibility of remote working, digital…

Data Management

Treasure Data Unveils End-to-End Governance, Security and Privacy Foundation

AIT News Desk Nov 17, 2021

New Platform Capabilities Balance Privacy and Data to Empower Marketing Teams, Enhance Trust at Every Customer Touchpoint Treasure Data, the…

Martech

Google Marketing Platform Adds New Tools to Manage Publisher Deals in Display & Video 360

Sudipto Ghosh Aug 10, 2021

Thanks to its recent enhancements of Display & Video 360, Google Marketing Platform (GMP) has taken the world of programmatic…

Martech

Adobe Adds More Personalized Features to its CDP and Analytics Offerings

Sudipto Ghosh Jun 30, 2021

Specifically built for retailers, new features in the Experience Cloud include Experience Platform Segment Match to help users prepare for peak sales…

Native and Programmatic Advertising

Goodway Group Selected As Digital Agency of Record for Air Methods, Leading Air Medical Service…

AIT News Desk Jun 28, 2021

Goodway Group will be responsible for the brand’s multimillion-dollar digital footprint Goodway Group, the digital partner advertisers trust to…

Analytics

WPVIP Acquires Parse.ly To Augment Content Analytics For Enterprise Businesses

AIT News Desk Feb 8, 2021

Automattic’s First Large Enterprise Software Acquisition Gives Customers Best-in-Class Content Analytics Solutions WPVIP, the leading provider of…