audience segments

Ampersand, the audience-first TV advertising sales company, launched brand new sports-focused audience segments within the company's portfolio. The…

Vizit, the leader in image analytics software for global brands and retailers, announced a record year of growth and achievements,…

Amobee’s expanded offering increases purchase conversion, decreases financial output Amobee, a global leader in advertising technology that…

Adelphic Integration of Vast Predictive Audiences for Targeting Precision and Scale  Viant Technology Inc.  a leading people-based advertising…

The Release Marks the Industry’s First and Only Healthcare-Specific Data Marketplace with Ready-to-Activate and Custom Audience Segments…

The collaboration offers valuable audience insights and empowers marketers to deliver relevant messages in a privacy-compliant manner Experian,…

Comscore, a trusted partner for planning, transacting and evaluating media, announced an agreement to provide Nextdoor, the neighborhood hub for…

Consumer Intelligence Firm’s Analysis Finds the Majority of Consumers Are Still Reluctant to Return to Business as Usual Consumer intelligence firm …

It has been exciting, and fascinating, to watch as the advertising industry evolves in the face widespread innovation. The biggest, and probably…