audience targeting

Fyllo|Semasio, the leading provider of contextual targeting solutions, announced that Jeff Ragovin has been elevated from President to CEO. At the…

Zeotap Data and Illuma unite to create highly effective audience reach in a post-cookie era In a strategic move that anticipates the imminent shift…

Remember the times when placing an ad on a platform seemed like an arduous task which meant going through a series of tedious, time-consuming tasks,…

79% of marketers surveyed have investigated or will investigate a clean room in the next year 71%  are using incremental sales lift to…

Ever since the Media Rating Council board halted its support of Nielsen’s national rating service, TV media execs have moved from discussing the…

Innovative Partnership Provides Retailers, Brands & Agencies with Buyer-Level Insights and Measurement Metrics for a Wide Range of Ad Budgets…

New solutions for complex analysis in consumer segmentation, product optimization, and pricing enable brand experts, product leaders, marketers, and…

Seedtag, the leader in Contextual A.I. in Europe and Latam, has announced the appointment of three new members to its leadership team, following a…

Amobee, the global advertising technology company reinventing advertising for the converging world, announced a global social data partnership with…

New data-intelligence solution enables advertisers to more efficiently realize a return on their advertising spend (ROAS) by delivering more relevant,…