Native and Programmatic Advertising AdTech Operations will Explode: The Linear-to-Digital Migration Will Accelerate in 2024 David Solomon Jan 12, 2024 As the advertising technology or adtech operations landscape continues to evolve, perhaps as profoundly this year as in any, we have taken stock of…
Native and Programmatic Advertising VIZIO Accelerates Advertising Technology Investments, Expands Team To Meet Growing Demand for… AIT News Desk Feb 4, 2022 Former Adobe, SpotX, WarnerMedia and Comcast Members Join To Further Fuel Innovation, Planning, Targeting and Measurement Offerings Utilizing Best in…
Native and Programmatic Advertising VideoAmp and VIZIO Announce Renewed Partnership AIT News Desk Oct 6, 2021 VIZIO’s Inscape Data will Continue to be Utilized for All VideoAmp Planning, Measurement and TV Ad Sales Use Cases VideoAmp and VIZIO announced a…
Native and Programmatic Advertising Samba TV and 605 Partner to Create an Unparalleled Omniscreen Addressable TV Footprint AIT News Desk Mar 31, 2021 The Exclusive Partnership Provides a Targeting Solution for Connected TV, Over-the-top, and Linear Audiences at Scale Samba TV, a global…
Native and Programmatic Advertising When CTV Supply Outstrips Demand: How to Thrive in a Competitive Market? Daniel Elad Mar 11, 2021 Unlike many ad channels suffering due to COVID-19, connected TV remains on the rise. Specifically, 2020 has marked the beginning of the end of linear…
Native and Programmatic Advertising Samsung Ads Extends Its European Programmatic Offering, Giving Advertisers Access for the First Time… AIT News Desk Nov 29, 2020 Programmatic TV buyers can reach audiences on Samsung TV Plus, a free, ad-supported streaming service, allowing brands to run full-screen, in-stream…
Analytics FourthWall Media Enhances Reveal Platform and Leaps to Cross-Platform Media Analytics AIT News Desk Jun 1, 2020 Platform Combines Viewing and Advertising Data from Smart TVs and Set-Top Boxes Across All US Markets, and Now Includes Adapt™ to Onboard Linear,…
Video VideoAmp Releases Most Comprehensive Commingled TV Viewership Dataset in US Marketplace AIT News Desk Mar 31, 2020 VideoAmp brings together unique data characteristics from Set-Top-Box (STB) data commingled with Automatic Content Recognition (ACR) data to create…
Video Tremor Video Expands Data-Driven ACR Solutions to Bolster Full-Funnel Campaigns for Advertisers AIT News Desk Dec 9, 2019 Tremor Video, the leading programmatic video platform, announced it has renewed its partnership with Alphonso to expand its exclusive automatic…
Machine Learning Second AI Awards See a 50% Increase in Entries from a Diverse Range of Organisations AIT News Desk Oct 8, 2019 Nominations Demonstrate Innovation Across Health, Customer Service, and Science. Today, AI Ireland received a record 50% increase in entries in its…