Browsing Tag

B2B buyers

RedCloud Announces Expansion of its Open Commerce Marketplace

AIT News Desk Nov 9, 2021

RedCloud has announced the availability of its open commerce platform, a decentralised market for B2B buyers and sellers, in Argentina, Brazil, Peru, …

Data Management

ActionIQ Releases Comprehensive B2B Customer Data Platform Solution

AIT News Desk Sep 30, 2021

ActionIQ, the leading Enterprise Customer Data Platform (CDP), introduced a B2B edition of its platform. As B2B buyers increasingly act like B2C…

Martech

Study shows B2B Buyers Overwhelmed with More Sales & Marketing Material than Prior to Pandemic

AIT News Desk Sep 30, 2021

60% are putting purchasing decisions on hold due to shifting business priorities and budget restrictions. Three quarters (74%) believe…

Martech

New Ironpaper Survey Finds 44% Of B2B Leaders Struggled to Connect With Buyers During the Pandemic

AIT News Desk Jul 15, 2021

B2B growth agency, Ironpaper, has released the results of their survey, "The Digital Buyer's Journey is a B2B Challenge -- and Opportunity." This…

Martech

Demandbase Defines Account-Based Experience (ABX) as the Next Generation of ABM

AIT News Desk Mar 17, 2021

Demandbase, the pioneer and leader in account-based go-to-market, announces Account-Based Experience (ABX) as the future of account-based marketing…

Martech

Sendoso and Cameo Partner to Bring Celebrity Experiences to B2B Buyers

AIT News Desk Oct 21, 2020

Sendoso Becomes Cameo’s First B2B Partnership, Enabling Revenue-Driving Teams to Connect with Hard-to-Reach Customers by Delivering Personalized…

Analytics

Conga Launches TurboEngines for CPQ, Processes Complex Data Sets 10x Faster Than Standard Solution

AIT News Desk Aug 21, 2020

Advanced microservices are driving enhanced performance across the sales organization for companies with complex products Conga, the leader in …