News Leaders Failing B2B Marketers Due to Lack of Strategy and Business Vision AIT News Desk Jan 14, 2020 Insight 2020, a recent research report conducted by leading B2B PR consultancy, EC-PR has revealed that more than half (53%) of UK B2B companies do…
Guest Authors Are Buyer Personas Really Over-Hyped or Underused? Mark Emond Nov 29, 2019 Quick, name the most hyped Marketing practice or process of the last three years. My money is probably on ABM, but a close second might be research on…
Computing PunchOut2Go Announces PunchOut2Go Connector on Salesforce AppExchange, the World’s Leading… AIT News Desk Nov 13, 2019 PunchOut2Go’s customers can now benefit from extending their Salesforce Commerce Cloud store to connect with their customers using any eProcurement…
News Zebra Technologies Completes Acquisition of Cortexica Vision Systems Ltd. AIT News Desk Nov 6, 2019 Acquisition Aligns Computer Vision AI Solutions with Zebra’s Enterprise Asset Intelligence Vision Zebra Technologies Corporation , an innovator at…
News MWWPR Launches “Z-Suite” – GenZ-Driven Research and Insight Tool AIT News Desk Oct 30, 2019 In Partnership with American University, MWWPR Will Create Deeper Insight into the Mind of the Genz Consumers; Program AIMS to Bridge the Gap…
News Gainsight Taps inSided to Provide B2B Customer Success Community Platform AIT News Desk Oct 29, 2019 Insided to Deliver Integrated Community Platform to Scale Customer Product Feedback and to Support Gainsight’s SAAS Customer Success Goals inSided,…
Mobile Liberty Latin America to Acquire AT&T’s Operations in Puerto Rico & the U.S. Virgin… AIT News Desk Oct 11, 2019 Strategic combination will create the leading integrated consumer and B2B communications and entertainment provider in Puerto Rico Liberty Latin…
Technology Spiceworks Unveils New AI-Powered Insights to Simplify How Businesses Research, Buy, and Manage… AIT News Desk Sep 27, 2019 New Insights Help Technology Buyers Predict Their Organizations' Technology Challenges and Connect Them with Recommended Solutions and Vendors…
News Over One-Third of B2Bs Plan to Invest in Personalized Content in 2020 Amid Extreme Pressure to… AIT Staff Writer Sep 25, 2019 Episerver’s Newest Global Survey Highlights How B2Bs Are Meeting Consumer-Like Expectations Nearly nine in ten (84%) of B2B decision-makers say…
News Over One-Third of B2Bs Plan to Invest in Personalised Content in 2020 Amid Extreme Pressure to… AIT News Desk Sep 24, 2019 Episerver’s newest global survey highlights how B2Bs are meeting consumer-like expectations Nearly nine in ten (84%) of B2B decision makers say…