Native and Programmatic Advertising FreeWheel to Acquire Ad Tech Leader Beeswax AIT News Desk Dec 21, 2020 Acquisition will enable FreeWheel clients to participate more seamlessly in the growing programmatic TV ecosystem FreeWheel announced that it has…
Native and Programmatic Advertising IBM Brings Artificial Intelligence At Scale To The Marketing And Media Industry AIT News Desk Oct 6, 2020 Expanding AI Advertising Suite to Strengthen Brand, Publisher and Consumer Value Exchange in a Privacy-Forward Future IBM announced three new…
Analytics DoubleVerify & Beeswax Partner to Maximize Digital Media Quality & Effectiveness for… AIT News Desk Aug 11, 2020 Beeswax Bidder-as-a-Service customers can now leverage DV pre-bid solutions to authenticate media quality & performance across campaigns…
Analytics Beeswax Upgrades Buzz With Improved Targeting and Analytics AIT News Desk Jul 17, 2020 Better usability, functionality and speed Beeswax is upgrading its user interface and API, Buzz, to make it more powerful, faster and…
Apps InMobi Exchange Becomes the First Mobile Supply-Side Platform to Integrate with LiveRamp’s… AIT News Desk Apr 29, 2020 Partnership Enhances Cookieless Targeting and Measurement Across In-App and Mobile InMobi, the world’s leading marketing cloud, announced its…
SaaS Beeswax Secures $15 Million in Series B Following 2018’s Record 150% Year-Over-Year Revenue… AIT News Desk Jan 23, 2019 Industry's SaaS-Based Bidder-As-A-Service to Double down on Growth of Connected TV and Rise of Brands' In-Housing Programmatic, as Demand Increases…