behavioral data

Out-of-Home advertising or OOH advertising has been largely thought of as a consumer-centric medium, with B2C brands snapping up the lion’s share of…

The native integration adds Act-On's powerful marketing automation solution to Zendesk’s industry-leading sales CRM offering Act-On Software, the…

Strategic investment, led by Permira, will fuel international expansion and advance Digital Experience Intelligence (DXI) across digital products,…

With an increased focus on generational differences, marketers have been told how to appeal to Gen Z, how to understand Boomers, and how to talk to…

New Platform Solution Provides Easy Access to Data Surrounding What Individuals Are Doing, Consuming and Buying on Their Mobile Devices Measure…

Actifai, an AI software-as-a-service provider for cable and telecom companies, has partnered with Atlantic Broadband, the nation's…

New team members join growing consumer-centric data technology company that facilitates sharing and accessing permissioned, person-based data …

New Amplitude Recommend product applies machine learning for behavioural-based personalisation; integrates with and extends industry-leading analytics…

Hi Blake, please tell us about your current role and how you arrived at Quotient. I lead Quotient’s Analytics and Insights team as the Senior Vice…

Guaranteed fair monthly payment for participants is offered through the new communities, which are grounded in the company’s commitment to consumer…