Analytics KEVANI’s Neuroscience-based Report Decodes Role of OOH Technologies in Ad Retention Sudipto Ghosh Jun 8, 2022 LA-based OOH advertising company KEVANI has released a new study today demonstrating that their unique OOH locations have a higher brand recall, are…
Big Data Digesting the Cookiepocalypse and the Future with First-Party Data John Kariotis May 3, 2022 Marketers and media owners are bracing themselves for a cookie-less world with first-party data initiatives. Reaching potential customers with lesser…
Native and Programmatic Advertising AiThority Interview Series with Eric Visser, President EMEA at GumGum Sudipto Ghosh Apr 7, 2022 Hi Eric, welcome to AIThority Interview Series. Please tell us a little bit about your journey in the AdTech space and how you arrived at GumGum. I…