Martech Two-thirds Of Consumer Packaged Goods Marketers Cite Return On Ad Spend As The Most Important… AIT News Desk Apr 27, 2022 79% of marketers surveyed have investigated or will investigate a clean room in the next year 71% are using incremental sales lift to…
Native and Programmatic Advertising New Study Shows 49% Of Marketers Say They Are Looking to Contextual Advertising to Replace Cookies AIT News Desk Feb 3, 2022 New research from GumGum and Brand Innovators underscores the need for more education on contextual advertising GumGum, a global media and…