If you are like millions of small- and medium-sized business owners across the nation and beyond, you might be looking at your financial statements and annual projections and scratching your head. This week marks the mid-way point for the year, and it’s usually a time to assess your business plan ... Read More »
Sixgill, a leading threat intelligence company, has appointed Meira Primes, a veteran strategist and marketer, as chief marketing officer. The appointment comes as Sixgill announced it is moving into larger offices to support growth as the company continues to capitalize on increased market recognition and demand for the company’s threat ... Read More »
Know My Company How would you best describe your journey through retail? What inspired you to found Bedrock Analytics? I started my career in category management/analytics in the CPG industry at Nestle, Novartis, Ghirardelli, and Lindt. I was Head of Analytics at Ghirardelli, and Head of Global Analytics at Lindt. ... Read More »
We live in the information age — aptly named because we have unprecedented access to information through many platforms. Researchers estimate that between television, radio, the internet, email, and social media, the average person receives the equivalent of 174 newspapers worth of data every day. That means consumers have a lot to ... Read More »
When the relationships between brands and partners are strong, partner marketing can be one of the most powerful and efficient business channels. Unfortunately, these relationships are often neglected, misunderstood, or poorly managed. When brands fail to invest the needed attention in their partnerships, no one wins. Is your brand guilty ... Read More »
Know My Company How did you connect with Frontify and what appealed most to you about it? I almost serendipitously found Frontify through a search for a seamless way to manage brand assets for an upcoming pitch I had with an agency. While looking for a solution, I found their ... Read More »
