brand management

Customer loyalty is in a delicate state in the whole context of establishing brand loyalty as a principle. Research from nShift reveals that two in…

Brand and social responsibility is big business. It’s highlighted in the news daily, top of the agenda for management, and also starting to take…

COVID-19 had a negative impact on most businesses, particularly retail brands that operated as brick and mortar shops. As brands spread their…

For many towns across the country, the high street is the commercial and social hub, where people come to shop, drink, eat and enjoy themselves. The…

​Accenture veteran brings deep IT services and brand leadership experience Unisys Corporation announced that Teresa Poggenpohl,…

We’re more than a year now into a new era for CPG e-commerce. For years, CPG e-commerce has lagged behind retail e-commerce. Consumers who ordered…

Leading Brand Management Company Announces New Addition to Leadership Team MarcomCentral, a leader in the brand management space, is pleased to…

Combination of Creative Workflow and Brand Management Platforms Will Provide Customers Powerful Simplicity to the Creative Content Lifecycle…

Hi Rebecca, please tell us about your current role and how you arrived at Reputation. Thanks for having me, Sudipto. I joined Reputation as CMO in…

Creative Insights by Jove Helps Marketers Communicate through Ads that don’t Rely on Private Data Jove, a recently-launched startup with a mission to…