Native and Programmatic Advertising Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar AIT News Desk Jun 17, 2022 Integrated omnichannel planning and activation meets real-time brand measurement and optimization Quantcast, a global advertising technology…
Native and Programmatic Advertising The Financial Times Opts to Partner With Brand Metrics for Brand Lift Measurement Globally AIT News Desk Jan 20, 2022 The FT has chosen to work exclusively with Brand Metrics for all digital brand lift measurement Global technology company, Brand Metrics, which…
Native and Programmatic Advertising iSpot.tv Hires Media Measurement Veteran Vijoy Gopalakrishnan as Chief Research Officer AIT News Desk Oct 19, 2021 Former Nielsen, IRI Executive Will Lead Currency Initiatives and Ad-First TV Measurement Innovations that Quantify Business and Brand Impact …
Native and Programmatic Advertising Brand Metrics Hires Taylor Sturtevant as It Focuses on Growth in the US AIT News Desk Oct 12, 2021 Global technology company, Brand Metrics – which works with publishers to demonstrate the effectiveness of digital advertising – has announced a new…
Automation Vrity, the New Brand Measurement Company for the Values Economy, Announces Launch of the Values… AIT News Desk Mar 2, 2021 VRI assesses the financial impact of Values-Based Messaging Launch coincides with newly released research indicating the increasing importance of…