BRAND SAFETY

DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced the expansion of its business into the Middle…

Silverbullet’s 4D Outcomes Engine Adds DeepSee to Its ‘Dimension Marketplace’ to Bolster Brand Suitability Using AI As the martech landscape…

Study by 4D and Factmata reveals 5% of programmatic spend still ends up in unsuitable brand environments While brand safety and suitability have…

Proprietary Natural Language Processing (NLP) approach outperforms accuracy of industry-standard solutions in assessment of user generated…

Global leader in partnership automation debuts unified, enhanced capabilities resulting from the acquisitions and integration of Pepperjam and…

Integral Ad Science (IAS), a global leader in digital ad verification, announced that the company has achieved global recertification from the…

Audience Store, the programmatic technology activation company, has been awarded the Trustworthy Accountability Group (TAG) Brand Safety Certified…

SVP of Brand Innovation at Bed, Bath and Beyond and former Target executive will serve as Zefr's latest board member. Zefr, the leading contextual…

Tell me about the AdWatch offering you just announced? In the fast-paced world of real-time programmatic advertising, when ads are sold and placed…

DV’s partnership will provide transparency into brand alignment with user-generated content on Twitter DoubleVerify (“DV”), a leading software…