Martech Spiketrap Launches Real-Time Brand Safety Suite Addressing the Needs of Digital Advertisers and… AIT News Desk Apr 15, 2021 Proprietary Natural Language Processing (NLP) approach outperforms accuracy of industry-standard solutions in assessment of user generated…
Automation Partnerize Launches Next Generation of Its Category Defining Partnership Software for the World’s… AIT News Desk Mar 24, 2021 Global leader in partnership automation debuts unified, enhanced capabilities resulting from the acquisitions and integration of Pepperjam and…
Native and Programmatic Advertising IAS Extends Its Leadership in Brand Safety and Ad Fraud Protection With Tag Recertification AIT News Desk Mar 18, 2021 Integral Ad Science (IAS), a global leader in digital ad verification, announced that the company has achieved global recertification from the…
Native and Programmatic Advertising Audience Store Awarded TAG Brand Safety Certified Seal Validated by ABC Audit AIT News Desk Mar 15, 2021 Audience Store, the programmatic technology activation company, has been awarded the Trustworthy Accountability Group (TAG) Brand Safety Certified…
Video Zefr Appoints Kristi Argyilan to Board of Directors AIT News Desk Feb 22, 2021 SVP of Brand Innovation at Bed, Bath and Beyond and former Target executive will serve as Zefr's latest board member. Zefr, the leading contextual…
Native and Programmatic Advertising AiThority Interview with Guy Books, VP Product at GeoEdge Sudipto Ghosh Feb 1, 2021 Tell me about the AdWatch offering you just announced? In the fast-paced world of real-time programmatic advertising, when ads are sold and placed…
Analytics DoubleVerify Expands Partnership with Twitter to Provide Brand Safety and Suitability Verification AIT News Desk Dec 14, 2020 DV’s partnership will provide transparency into brand alignment with user-generated content on Twitter DoubleVerify (“DV”), a leading software…
Native and Programmatic Advertising Mediavine Expands Access to Contextual Ad Targeting Using GumGum’s Verity AI Product AIT News Desk Nov 24, 2020 Mediavine, the largest exclusive ad management company in the U.S., has expanded its contextual ad targeting with Magnite and PubMatic using GumGum’s…
Native and Programmatic Advertising Criteo Integrates with Oracle Data Cloud AIT News Desk Nov 19, 2020 Criteo S.A., the global technology company powering the world’s marketers with trusted and impactful advertising, announced an integration with Oracle…
Native and Programmatic Advertising Study Shows 90% Less Fraud in TAG Certified Channels in U.S. AIT News Desk Nov 3, 2020 New Data from The 614 Group Shows Record-Low IVT Rates in TAG Certified Channels; CTV Fraud Rate in TAG Channels at Just 0.6% The Trustworthy…