Technology Pixability Adds Two Key Ad Industry Leaders in Europe and APAC to Further Scale its Global Expansion GlobeNewswire May 12, 2023 Cadi Jones joins as Managing Director in EMEA and Poppy Hill will be Managing Director in APAC, both helping to drive growth of YouTube and CTV…
Technology Teads Enhances Brand Suitability Capabilities Through Partnership With Integral Ad Science AIT News Desk Dec 13, 2022 New collaboration enhances Teads’ ability to avoid unsuitable content while maximizing reach for advertisers and supporting quality journalism.…
Machine Learning Zefr Acquires Israeli AI Firm Adverif.ai, Bolstering Technology-Led Approach to Identifying and… AIT News Desk Jul 20, 2022 Zefr, the global leader in brand suitability across walled gardens, announced the acquisition of Adverif.ai, an Israeli-based AI company focused on…
Video Zefr Partners with TikTok to Provide Brand Safety and Brand Suitability Measurement to Advertisers,… AIT News Desk Jan 24, 2022 Zefr, the global leader in brand suitability for video, announced the launch of its new brand safety and brand suitability post-bid measurement…
Native and Programmatic Advertising Predictions Series 2022: Media Investments Should be More Responsible, Contextual and Addressable Sudipto Ghosh Dec 23, 2021 Media Investments in 2021 are back to pre-COVID days, albeit backed by better ad measurement analytic tools and metrics that enable brands in making a…
Native and Programmatic Advertising Channel Factory Continues EMEA Expansion with New Hires and Team Growth in Poland AIT News Desk Sep 1, 2021 Channel Factory, the global brand suitability and ad performance platform for YouTube has expanded their team in Poland and appointed a new Sales…
Native and Programmatic Advertising Channel Factory Expands Female Leadership Bench With Three Key Roles AIT News Desk Jun 15, 2021 Channel Factory strengthens position in the market with new roles dedicated to growing the business and enhancing customer needs Channel Factory,…