campaign performance

New experimentation and event tagging capabilities help teams intuitively track and optimize web activity Amplitude, Inc. announced the expansion…

New and enhanced products can help marketers drive efficiency by boosting team collaboration and creativity to increase ROI Braze, the…

Hershey’s OH HENRY! candy bar exceeds goals during an intrinsic in-game advertising campaign with GumGum and Frameplay GumGum, a contextual-first,…

Mediaocean, the mission-critical platform for omnichannel advertising, has announced new creative solutions for paid social media to accelerate and…

Software and data platform, VideoAmp, announced their official status as a Facebook multi-touch attribution measurement partner. The partnership…

Automotive Marketing Platform Powered by VinSolutions Uses Automation and AI to Help Optimize Marketing Efforts Across Dealership Departments…

Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has been named to AdExchanger’s inaugural …

Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, announced strategic alignment with Facebook to…

Canopy has announced the launch of Canopy IQ, an AI-powered, market-leading analytics and cross-channel attribution platform. Canopy IQ has made…