Technology IAS Case Study Reveals In-View Ads Tripled the Return on Ad Spend Compared to Not-In-View-Placements AIT News Desk Nov 23, 2022 Integral Ad Science, a global leader in digital media quality, published a case study conducted in partnership with Catalina, a leader in shopper…
Martech Horizon Engages Catalina to Provide In-Depth Shopper Intelligence for The Hershey Company Sudipto Ghosh Sep 15, 2022 Horizon Media has selected Catalina as its purchase-based data insights provider, strengthening its proprietary blu. data platform and support of…
Native and Programmatic Advertising Blockgraph Announces Partnership with Catalina for Enhanced Targeting and Measurement Capabilities… AIT News Desk Jan 11, 2022 The new agreement enables advertisers in the CPG and retail industries to better understand the impact of TV advertising on consumer shopping…
Analytics Catalina Partners with PlaceIQ to Deliver Location-Based Strategies for CPG Clients AIT News Desk Jan 10, 2022 Catalina, a shopper intelligence and omni-channel media provider, and PlaceIQ, a leading data and technology provider, announced their partnership to…
Security Catalina Partners With The Coupon Bureau To Offer New Standard In Coupon Security Across Paper And… AIT News Desk Nov 8, 2021 Catalina Partners with The Coupon Bureau to Offer New Standard in Coupon Security across Paper and Digital Formats In partnership with the…
Native and Programmatic Advertising Viant Enhances Cookieless Offerings for CPG Advertisers Through Catalina Partnership AIT News Desk Sep 30, 2021 Viant Technology Inc., a leading people-based advertising software company, and Catalina, a leader in shopper intelligence and omni-channel media…
Martech Verizon Media Partners With Catalina to Enable Real-Time Decisioning for CPG Brands- a… AIT News Desk Apr 1, 2021 CPG marketers have long struggled to connect the dots between the impact of their digital campaigns along the customer journey and the metric that…
Analytics 605 Forms New Data Partnerships to Expand Leading Analytics and Attribution Capabilities, Improving… AIT News Desk Sep 14, 2020 605, a leading television measurement and analytics company, announced new data partnerships with Catalina, PlaceIQ, and Polk Automotive Solutions by…
Native and Programmatic Advertising Catalina And Samba TV To Provide Unprecedented TV And Digital Measurement Services To… AIT News Desk Aug 12, 2020 Following a successful pilot, Georgia-Pacific has engaged the combined firepower of Catalina and Samba TV to measure the effectiveness of its digital…
Technology Global CMO Club Study Reveals That Marketers Are Re-Examining Measurement Methods In Quest For… AIT News Desk Aug 22, 2019 The CMO Club and Catalina Marketing Issue Call for Holistic Approach to Multi-Touch Attribution The CMO Club, in thought leadership with Catalina…