Data Management Iterable’s 2024 Winter Product Release Sparks New Innovation in the CDP Industry Sudipto Ghosh Feb 1, 2024 Iterable, a leading cross-channel MarTech platform, announced its 2024 Winter Product Release featuring a new Iterable Ingest Toolkit. It is working…
SaaS Access to Flexible Martech Integrations is Key to CX Success Sudipto Ghosh Jul 27, 2023 The marketing technology stacks or Martech stacks owned by modern CMOs are getting more complex and rigid with each passing day. If CX is your key…
Analytics Latest Report: The Need for APAC Businesses to Perfect the Balance of Privacy and Personalization AiT Analyst Jun 9, 2022 Tealium and Meta released a joint report which studied what it will take for APAC businesses to succeed in the face of third-party cookie deprecation…
Native and Programmatic Advertising Top Dominant Digital Marketing and Advertising Technology (Martech/ Adtech) Themes for 2022 Sudipto Ghosh Dec 23, 2021 This article features insights on some of the biggest trends in the online marketing and advertising practices.
Martech The Personalization Bandwagon is Leading Brands in the Wrong Direction Naren Nachiappan Sep 27, 2021 The personalization conversation continues to evolve daily as brands learn how to deliver personalized ads to consumers while adhering to privacy…
Martech Powerful Strategy on How to Maximize the Impact of Your MarTech Stack Justine O'Neill Sep 14, 2021 New technologies and automation processes continue to play an increasingly important role in modern marketing, and with this has come, an exponential…
Regulation and Compliance Managment GDPR in Its Third Year: Evaluating its Influence on Global Data Privacy Practices Sudipto Ghosh Jul 1, 2021 GDPR is one of the most important data privacy practices of the modern era. It ensures that businesses protect the personal data of citizens in the EU…
Martech Adobe Adds More Personalized Features to its CDP and Analytics Offerings Sudipto Ghosh Jun 30, 2021 Specifically built for retailers, new features in the Experience Cloud include Experience Platform Segment Match to help users prepare for peak sales…
Native and Programmatic Advertising What Google’s Announcement Says – And Doesn’t Say – About the Future of Advertising Projjol Banerjea Apr 23, 2021 We are officially entering a new Internet age with Google Advertising - one that puts privacy and transparency at the forefront of the digital…
Big Data How Customer Data Strategies Will Advance Digital Transformation in 2021 George Corugedo Dec 23, 2020 What are your customer data strategies for 2021: In this article by Redpoint CTO, you would get relevant insights on how to build customer data…