Browsing Tag

CMO Council

CMO Council Releases C-Suite Scorecard of Marketing Effectiveness

AIT News Desk Jun 15, 2021

While revenue and sales growth rank as management's top mandate for marketers, CMOs will be more than happy with grades received in a new C-Suite…

Education and Research

CMO Council Enters Into Cooperative Knowledge Sharing Agreement With Harvard Business School…

AIT News Desk Jan 26, 2021

Over 8,000 Alumni Executives Now Able to Tap CMO Council Domain Expertise, Connections and Content The Chief Marketing Officer (CMO) Council…

SaaS

Vonage Appoints Tien Tzuo to Board of Directors

AIT News Desk Jul 16, 2020

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, today announced it has appointed Tien Tzuo…

Analytics

CMO Compensation: Erosion, Stagnation or Elevation in 2020?

AIT News Desk May 29, 2020

Global Economic Crisis Tests Leadership, Spend Management and Agility Skills of Chief Marketers Worldwide; Performance-based Compensation Plans will…

Mobile

Africa’s Fertile Mobile Landscape Gives Rise to Vast Data Fields to Grow Customer Insights and…

AIT News Desk Mar 3, 2020

New CMO Council Research Finds Regional Telcos in Strong Position to Leverage Mobile Consumer Data to Harvest New Revenue Streams From Valued Services…

News

Brands Challenged to Give Millennials and Gen Z Consumers What They Really Want

AIT News Desk Jul 28, 2019

New CMO Council Study Reveals Regardless of Generation, Region or Gender, Omnichannel Is the Critical Channel of Choice It's official Physical and…

Analytics

Telco Marketers Report Big Appetite For Live Data Insights To Add Customer Value And More Relevant…

AIT News Desk Jan 29, 2019

New CMO Council Survey of 150 Mobile Network Marketing Leaders Reveals Many Obstacles to Applying Real-Time Data Intelligence to Upgrading Customer…