CMO insights

Generative AI in marketing is a disruptive force-- every aspect of marketing is permanently reshaped by the novel technology. According to a survey of…

Marketing has a wealth of customer data it can harness to drive decisions that enable positive sales and marketing outcomes, but that data can drive…

Direct mail is a $42B industry but has long been a passive part of marketing strategies. It is often touted as the channel with the highest ROI but…

Martech titles are increasingly becoming more AI-centric and this is reflecting in the way senior Marketing managers strategize for digital…

People are accustomed to receiving personalized attention when they shop in brick-and-mortar stores. As a growing share of commerce moves online,…

Leading technology company- Roots Automation has announced the appointment of a new VP of Marketing. Chris Gayner, a renowned RPA expert and…

Understanding the users and their journey is at the very heart of effective marketing in today’s digital world. Imagine from a fisherman’s…

Today, Acquia announced it signed an agreement to acquire Widen, a leading DAM software provider, and advance into the new era of Digital Experience…

Think about your last experience at a restaurant—you know, before the global pandemic. If you had an excellent experience, many of the finer details…

C-suite executives are leading the Digital Economy revolution, moving forward with some really remarkable marketing and advertising ideas that have…