News New Bain & Company Research: Five ‘No Regret’ Marketing Launch Moves Can Deliver Up… AIT News Desk Sep 26, 2019 As Marketing Launches Proliferate, Making the Right Kind of Splash Is Increasingly Critical for Long-Term Success in Consumer Markets For marketing…
Analytics What Is Marketing Analytics and Why You Should Be Gung-Ho About Its Future? Sudipto Ghosh Aug 30, 2019 If you look back to 2009-2011, you would realize how differently Marketing Teams worked with data and analytics then. The 4P’s of the Marketing Mix …