Technology Comcast Advertising Finds That in Light of Growing Focus on Brand Safety and Transparency,… Business Wire Jul 24, 2023 Report shows that consumers are 58% more likely to recall an ad on professionally produced programming than on user-generated content Despite…
Native and Programmatic Advertising Comcast Advertising Appoints Pooja Midha to Lead Effectv AIT News Desk Sep 15, 2022 Midha, who currently serves as Comcast Advertising’s Chief Growth Officer, will lead Effectv in its transformation to a multi-screen, data-driven…
Native and Programmatic Advertising Comcast Advertising Names James Rooke President AIT News Desk Jul 8, 2022 Comcast Advertising announced that James Rooke has been named to the role of President. In this position, Rooke will oversee the operation of the…
Native and Programmatic Advertising Comcast Advertising Rolls Out Nationwide, Multi-Screen Media Solution for Premium TV Advertising… AIT News Desk Mar 15, 2022 The new AudienceXpress is created for the unique needs of today’s television advertisers, rooted in automation, data-driven insights and premium…
Native and Programmatic Advertising Comcast Advertising Appoints Rick Mandler as VP, Growth Strategy AIT News Desk Apr 26, 2021 In this newly created role, Mandler will be responsible for formulating growth marketing strategies across the Comcast Advertising portfolio with the…
Analytics Comcast Spotlight Rebrands as Effectv, Launches New Solutions to Drive Better Performance in The New… AIT News Desk Nov 8, 2019 Announces Two New Products to Bring Greater Addressability to TV Advertising Comcast Spotlight, the advertising sales division of Comcast Cable,…