Video Comscore Finds Video on Demand Transactions Peaked AIT News Desk Jul 3, 2020 Overall May 2020 consumption dips month-over-month Sports category transactions in May 2020 were 925 percent higher year-over-year New…
Analytics Veteran Comscore Television Executive Steve Walsh Elected to Florida Association AIT News Desk Jun 30, 2020 Appointment reflects Comscore’s contribution and importance to local stations and market ecosystem Comscore, a trusted partner for planning,…
Regulation and Compliance Managment New Comscore Research Examines the Future of Privacy-Safe Measurement AIT News Desk Jun 26, 2020 Whitepaper explores Comscore’s current and future initiatives for leading the industry into a cookieless environment In an increasingly data…
Native and Programmatic Advertising Comscore Releases 2020 ‘State of OTT’ Report Examining OTT Consumption Across CTV,… AIT News Desk Jun 25, 2020 Number of OTT households rose 5.2 million homes between April 2019 and April 2020 The over-the-top (OTT) landscape in 2020 is rapidly changing due…
Video Comscore Continues to Invest in Video Audience Measurement in Europe by Renewing Its Partnerships AIT News Desk Jun 11, 2020 With the renewal of key partnerships in Italy and Sweden, the company reaffirms its desire to direct its activities in the region towards TV and video…
Hot Startups Daily AI Roundup: The 5 Coolest Things on Earth Today AIT News Desk Jun 11, 2020 AI Daily Roundup starts today! We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in …
Native and Programmatic Advertising Mediavine Adds Optional Backfill Donation in Support of Black and Brown Voices and Communities AIT News Desk Jun 10, 2020 Mediavine, a Comscore top 25 digital media property and full-service ad management company dedicated to building sustainable businesses for content…
Analytics Comscore Celebrates Achieving 1,000 Local Television Station Clients AIT News Desk Jun 10, 2020 Milestone comes as Comscore celebrates a decade of being the trusted provider of TV measurement Comscore, a trusted partner for planning,…
Analytics Comscore and Cox Media Group Announce Expansion Agreement for Television Measurement AIT News Desk Jun 10, 2020 Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide Cox Media Group (CMG)…
Native and Programmatic Advertising Comscore and Gem Shopping Network Announce Agreement for Television Measurement AIT News Desk May 29, 2020 Comscore, a trusted partner for planning, transacting and evaluating media, and Gem Shopping Network, today announced an agreement for the use of…