firmly Unveils Unified “Buy Now” Platform to Power the Future of Agentic Commerce
New Technology Stack Standardizes Emerging Protocols and Enables Frictionless Merchant Access Across All Digital Platforms
firmly, the transaction…
Browsing Tag
Connected TV
TEGNA’s Premion Acquires Next-Generation DSP Octillion Media to Expand CTV Advertising Capabilities
TEGNA Inc. announced that Premion, LLC, its industry-leading premium Connected TV (CTV)/Over-the-Top (OTT) advertising platform for regional and local…
Amagi ADS PLUS Streamlines CTV Advertising with the Launch of FAST Deals Curated Marketplace
Amagi ADS PLUS, the premium CTV advertising marketplace from the global SaaS technology leader for Connected TV and Free Ad-Supported Streaming TV…
AdTech Operations will Explode: The Linear-to-Digital Migration Will Accelerate in 2024
As the advertising technology or adtech operations landscape continues to evolve, perhaps as profoundly this year as in any, we have taken stock of…
LG Ad Solutions Appoints Mike Brooks to Global Head of Business Development and Partnerships
Brooks will help fuel continued business momentum and growth in the U.S. and abroad
LG Ad Solutions, a global leader in connected TV (CTV) and…
AI, E-Commerce and Advertising: Key Trends You Need to Know in 2024
While there’s no shortage of uncertainty as we countdown to 2024, the crystal ball seems to have a few things in focus for the next trip around the…
Nexxen SSP Partners with Taiv to Expand CTV OOH Offering
The partnership aims to bring new opportunities in a growing category to brands and advertisers
Nexxen, a global, unified advertising technology…
Amagi Signs a Definitive Agreement to Acquire Tellyo’s Business
The acquisition of Tellyo’s business will further strengthen Amagi’s video toolset for live sports and news broadcast, and business expansion in…
IRIS.TV and Equativ Partner to Power Smart Contextual CTV Ad Targeting
Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered…
HUMAN and LoopMe Announce Integration to Scale CTV Protection for Advertising Ecosystem
LoopMe to utilize HUMAN’s best-in-class programmatic ad fraud solution to further secure premium inventory
HUMAN Security, the global leader in…