Analytics Navigating the Marketing Landscape in 2024 Michael Della Penna Jan 2, 2024 The shifting sands of consumer behavior demand the undivided attention of brands and marketers as we head into 2024. My top predictions for the…
Video IRIS.TV Selects SpringServe as First Ad Server to Deliver Contextual Data for Connected TV AIT News Desk Sep 23, 2021 Integration Delivers Enhanced Transparency for Advertisers and Value for Publishers IRIS.TV, the leading video data platform, and Magnite’s…
Native and Programmatic Advertising Netsertive Partners With Volkswagen To Power New CTV Offering AIT News Desk Jul 26, 2021 Netsertive, the leading digital advertising solution for multi-location businesses, announced it has been named the Connected TV (CTV) partner for…
Native and Programmatic Advertising Magnite Acquires SpringServe, A Leader In CTV Ad Serving Technology AIT News Desk Jul 2, 2021 Combination empowers CTV publishers with a tighter integration between direct and programmatic inventory Current SpringServe clients include Pluto…