Native and Programmatic Advertising Nielsen Launches Four-Screen Ad Deduplication, Its Methodology Which Will be Used for YouTube AIT News Desk Jul 22, 2022 In a landmark move that will allow media buyers to compare YouTube reach to linear TV, Nielsen is expanding its cross-platform measurement of YouTube…
Computing New Data From Conviva Reveals Global Spike in Streaming During First Quarter 2021; Viewers Flocking… AIT News Desk Apr 30, 2021 Quarterly State of Streaming Report Details Roku’s Lack of International Penetration, Surge in Streaming Ads and the Value of Social Streaming…