Video IRIS.TV Announces $18 Million Series B Funding Round Led by Intel Capital AIT News Desk Apr 7, 2021 IRIS.TV, the leading video data platform, announced the completion of a $18 million Series B funding round. Intel Capital, a division of Intel…
Native and Programmatic Advertising Samba TV and 605 Partner to Create an Unparalleled Omniscreen Addressable TV Footprint AIT News Desk Mar 31, 2021 The Exclusive Partnership Provides a Targeting Solution for Connected TV, Over-the-top, and Linear Audiences at Scale Samba TV, a global…
Native and Programmatic Advertising AiThority Interview with Lisa Utzschneider, CEO at IAS Sudipto Ghosh Mar 30, 2021 Hi Lisa, please tell us about your current role and how you arrived at IAS? I joined Integral Ad Science (IAS) as CEO in 2019, where I lead an…
Native and Programmatic Advertising Comscore Senior Vice President John Bulgrin to Participate in Upcoming Adweek Connected TV Webinar,… AIT News Desk Mar 25, 2021 Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced that Comscore Senior Vice President John…
Native and Programmatic Advertising New Consumer Survey: CTV Ads Trigger Sales, Especially Among Younger Set AIT News Desk Mar 16, 2021 Results Highlight How CTV is Bringing More Opportunity to Connect with Consumers Vericast announces proprietary survey findings from its Valassis…
Native and Programmatic Advertising When CTV Supply Outstrips Demand: How to Thrive in a Competitive Market? Daniel Elad Mar 11, 2021 Unlike many ad channels suffering due to COVID-19, connected TV remains on the rise. Specifically, 2020 has marked the beginning of the end of linear…
Video Aniview unveils CTV, OTT to Boost Brands’ Revenue through its Platform AIT News Desk Mar 9, 2021 The company is the first to offer online video-content-management and monetization on one platform to address all publishers needs Aniview, a…
Native and Programmatic Advertising MiQ and BVA Announce Strategic Partnership to Aid E-Commerce Brands in their Programmatic… AIT News Desk Mar 3, 2021 Collaboration will increase media campaign optimization proven to move the needle for business today MiQ – global programmatic media…
Analytics Comscore Expands Cookie-Free Audience Targeting Solutions for Europe, Adding B2B-Based Predictive… AIT News Desk Feb 25, 2021 Comscore expands its Predictive Audiences solution to even more European markets and announces partnership with Eyeota Comscore is excited to…
Analytics Comscore and MediaMath Partner in LATAM to Launch Programmatic Contextual Targeting for Connected… AIT News Desk Feb 19, 2021 Partnership delivers industry-first open exchange programmatic contextual targeting solution for CTV and video in LATAM Comscore, a trusted partner…