Connected TV

Tru Optik’s household identity graph and data marketplace position TransUnion as the premiere data-as-a-service provider across connected TV and…

AMC and the Trade Desk Among Major Industry Players Leveraging the Technology SpotX, the leading global video advertising platform, announced new…

Partnership provides granular consumer insights to measure and drive results for brands across ITN’s expansive source of audience and inventory…

Agreement harnesses joint strengths in cross-platform measurement intelligence, lays groundwork for aggressive European expansion Comscore, a…

Allows advertisers to target listeners based on party affiliation, issue orientation, and more Triton Digital, the global technology and services…

Wurl, the leading provider of streaming video distribution and advertising services for connected TV (CTV), announced that Plex, the popular streaming…

Clear Channel Outdoor (CCO) announced it has partnered with Tremor Video, the leading programmatic video and data-driven TV platform, to help brands…

Under his leadership, Nielsen will create a unified measurement solution covering ad and content across linear TV, advanced TV and digital Nielsen …

LoopMe, the outcomes-based video platform, announced its flagship product, PurchaseLoop, can now be used to optimize and provide attribution for …

Vistar Media, the leading global provider of software for digital out-of-home (DOOH), is partnering with the world’s largest omnichannel DSPs to…