TransUnion Accelerates Strategic Focus on Identity-Enabled Marketing Solutions with Agreement to…
Tru Optik’s household identity graph and data marketplace position TransUnion as the premiere data-as-a-service provider across connected TV and…
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Connected TV
SpotX Unveils Programmatic Solutions to Scale Linear Addressable TV
AMC and the Trade Desk Among Major Industry Players Leveraging the Technology
SpotX, the leading global video advertising platform, announced new…
ITN Networks Selects LoopMe for Advanced Analytics and Measurement Across Linear and Connected TV
Partnership provides granular consumer insights to measure and drive results for brands across ITN’s expansive source of audience and inventory…
Comscore Achieves Global Connected TV Footprint with New Samba TV Partnership
Agreement harnesses joint strengths in cross-platform measurement intelligence, lays groundwork for aggressive European expansion
Comscore, a…
Triton Digital Activates Tru Optik Political Data Cloud for Streaming Audio
Allows advertisers to target listeners based on party affiliation, issue orientation, and more
Triton Digital, the global technology and services…
Wurl Network has Launched 42 Channels on Plex
Wurl, the leading provider of streaming video distribution and advertising services for connected TV (CTV), announced that Plex, the popular streaming…
Clear Channel Outdoor Integrates Outdoor Ads with All-Screen Video Solution
Clear Channel Outdoor (CCO) announced it has partnered with Tremor Video, the leading programmatic video and data-driven TV platform, to help brands…
Nielsen Appoints Scott Brown as Head of Audience Measurement to Lead the Company’s Cross-Media…
Under his leadership, Nielsen will create a unified measurement solution covering ad and content across linear TV, advanced TV and digital
Nielsen …
LoopMe Ties Brand Outcomes to Connected TV to Amplify Advertising Effectiveness
LoopMe, the outcomes-based video platform, announced its flagship product, PurchaseLoop, can now be used to optimize and provide attribution for …
Vistar Media Launches Open Exchange for Omnichannel DSPs
Vistar Media, the leading global provider of software for digital out-of-home (DOOH), is partnering with the world’s largest omnichannel DSPs to…
