Video Entertainment Industry Veteran Adam Townsend Takes Leadership Role at VIZIO as Chief Financial… AIT News Desk May 5, 2020 VIZIO, Inc., the #1 American-based TV brand and America's #1 Sound Bar company, today announces that Adam Townsend has joined the company as Chief…
Native and Programmatic Advertising Beachfront Introduces Pod Bidding for Connected TV Advertising, Built on Prebid Open Source AIT News Desk Apr 30, 2020 The independent ad tech platform launches in beta a new CTV podding solution geared to help publishers better manage their ad pods, optimize…
Video New Research Shows Connected TV Landscape Is Shifting Away From Paid Subscriptions AIT News Desk Mar 24, 2020 Consumers are ready for ad-supported streaming so they won't need to pay for as many services Apple TV, Roku, Chromecast, oh my! Regardless of…
Video Cadent Acquires 4INFO, Expands Cross-Screen TV Capabilities for National Advertisers AIT News Desk Jan 3, 2020 The Acquisition Enhances Cadent’s Ability to Orchestrate TV Advertising Across Linear, Addressable STB, and OTT/CTV Formats Cadent, the advanced TV…
Video Tremor Video Expands Data-Driven ACR Solutions to Bolster Full-Funnel Campaigns for Advertisers AIT News Desk Dec 9, 2019 Tremor Video, the leading programmatic video platform, announced it has renewed its partnership with Alphonso to expand its exclusive automatic…
Video MediaMath and LiveRamp Announce Partnership; SOURCE by MediaMath to Integrate LiveRamp IdentityLink AIT News Desk Nov 8, 2019 Partnership is a Fast Follow to Launch of SOURCE by MediaMath that Commits to Drive Fully Accountable and Addressable Digital Media Supply Chain by…
Video Tru Optik to Launch Free Privacy.TV Solution to Solve for Lack of Consumer Privacy Coordination… AIT News Desk Oct 11, 2019 Privacy.TV to Usher in New Era of Accountability, Transparency and Privacy Compliance Across Advanced TV Advertising Tru Optik, the most widely…
Video Wurl Launches AdPool, World’s Largest Cross-Platform Advertising Service for Connected TV AIT News Desk Oct 3, 2019 New Service Gives Advertisers Access to Billions of Ad Avails on Leading Connected TV Platforms Wurl, the leading provider of streaming video…
Video At 50%, Connected TV Hits New High of Video AD Impressions Served by Extreme Reach AIT News Desk Oct 2, 2019 With New Insights on Automotive and Direct-To-Consumer Categories, Q2 Video Benchmarks Report Shows Strength of Premium Publishers for DTC Brands…