Native and Programmatic Advertising Can you Guess the 2021’s Most Emotionally Engaging Holiday Ads in the APAC Region? AiT Analyst Dec 16, 2021 According to content testing and analysis by Unruly, Coca-Cola’s advert “Chimney | Real Magic”; Disney’s heartwarming short “The Stepdad”; and Ikea’s…
Native and Programmatic Advertising Holiday Shopping Season is Back: How Retailers Can Take Advantage of Increased Consumer Spending… Ryan Horn Nov 24, 2021 With many states welcoming back an increased amount of in-person shopping in addition to their upscaled e-commerce presence, the holiday shopping…
Native and Programmatic Advertising TVDataNow Announces Appointment of Former LiveRamp Executive Amit Saraf as New Chief Product Officer AIT News Desk Nov 23, 2021 Data/Identity Product Expert to Lead TVDataNow's Efforts to Build Out Company's Attribution Solution TVDataNow, the measurement platform for…
Native and Programmatic Advertising iSpot Integrates Blockgraph To Expand Addressable TV Capabilities AIT Staff Writer Nov 17, 2021 iSpot's Latest Integration Will Fuel Enhanced Impression and Attribution Analysis Across All TV Platforms, Including Addressable TV
Native and Programmatic Advertising Smart AdServer Integrates With Publica AIT News Desk Nov 15, 2021 New global partnership to bring increased demand to CTV publishers Smart, the independent ad tech platform, announced a new partnership with Publica,…
Regulation and Compliance Managment Clinch Unveils First Dynamic Circular Ads for Connected TV AIT News Desk Nov 12, 2021 Product is the Next Iteration of Clinch's Real-Time Shoppable Video Solution Which Creates Smart, Personalized Shopping Experiences Clinch,…
Native and Programmatic Advertising Tremor International Signs Exclusive Global Partnership with VIDAA for ACR Data AIT News Desk Oct 27, 2021 Tremor International Ltd., a global leader in video and Connected TV (CTV) advertising, offering an end-to-end technology platform that enables…
Vision ElementalTV Debuts Newest CTV Tech Innovation, ELM iQ AIT News Desk Oct 27, 2021 The breakthrough technology powers AI-driven, CTV creative development and deployment ElementalTV, an emerging media technology company and a…
Native and Programmatic Advertising What Mobile Marketers Need to Know to Drive Performance with Connected TV Gijsbert Pols Oct 22, 2021 Over The Top (OTT) streaming services have attracted more consumers than ever before as they’ve sought t on-demand entertainment in a socially distant…
Sales and Customer Support Merkle and TransUnion Partner to Enhance Audience Activation Across Connected TV AIT News Desk Oct 21, 2021 Merkle, a leading data-driven customer experience management (CXM) company, has announced its new partnership with TransUnion. Through the…