Connected TV

As global Connected TV (CTV) engagement increases exponentially year over year — with CTV users in the U.S. estimated to reach 213 million by 2023,…

Nielsen now captures 100% of streaming minutes viewed on the TV glass, 75% of CTV media spend and 87% of total video digital spend across computer,…

Yahoo announced the expansion of its partnership with Tubi, FOX Entertainment’s breakthrough ad-supported video-on-demand (AVOD) service, bringing…

TripleLift and Amagi Announce Preferred Partnership to Break Open the $11 Billion Industry TripleLift, one of the fastest growing ad tech companies…

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced it is partnering with JamLoop, the Connected…

Integration Delivers Enhanced Transparency for Advertisers and Value for Publishers IRIS.TV, the leading video data platform, and Magnite’s…

The huge popularity of streaming media over 2020 left a lot of linear buyers with a dilemma; buy CTV or lose your audience. CTV has a lot going for it…

34 Percent of YouTube Views Occur on Connected TVs, Brands and Programmatic Buyers Now Can Curate Custom TV Genres That Mimic Traditional Programming…

Xandr, AT&T’s advanced advertising company, announced the appointments of Masatsune Shironishi as Managing Director, Japan, and Nicole Prior as…

Origin, a pioneering media, and technology company reshaping how brands engage and activate consumers on the largest screen at home, announced the…