Connected TV

AdImpact Predicts $1.5 Billion – 17% of Total Political Ad Spend – Will Go to CTV in 2022 TVSquared, the global leader in converged TV ad…

New CTVScheme Siphons $6M per Month from Unprotected Advertisers and Publishers DoubleVerify ("DV"), a leading software platform for…

In-Stream Video Advertising via Picture-in-Picture Format Offers Increased Inventory and Revenue Without Limiting Live Content Transmit, a next…

Agreement Enables Advertisers to Fully Measure Their Video Investments Across All Screens, Now Including YouTube and YouTube TV, for an Accurate…

The Ad Tech Innovator Taps the Trade Desk’s Henry Shelley to Lead Apac Region TripleLift, one of the fastest-growing ad tech companies in the…

Major brands that sell through local small-to-medium businesses know they need to be findable in the digital spaces that their customers frequent.…

Arc XP announced the release of its newest Video Center product, Virtual Channels, a powerful solution that allows customers to easily use their…

Today’s consumer insights article features latest OTT versus Pay TV subscription trends in the US. The cord-cutting trends has picked pace in 2021,…

Deal Enables Accurate Brand Safety and Contextual Categorization for Podcasts and Audio Content Comscore, a trusted partner for planning,…

In recent years the Connected TV streaming industry has exploded, with 62% of U.S. adults subscribing to at least one service. Many providers in the…