Consumer Behavior

Brands must shift attention to RCS to avoid wasting a staggering $917.2 billion in digital media budget by 2028 Brands will waste 99.9% of digital…

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that full-service marketing agency Pinnacle…

New report uncovers shifting consumer retail trends emerging from COVID-19 pandemic The COVID-19 pandemic has significantly changed consumer…

Aqfer, a data-centric marketing architecture platform designed to help digital marketers bring marketing and advertising data back in-house, and…

Intalytics, the leader in location-based predictive analytics, is proud to name Justin Tischler as its new President. Tischler has been with the…

xCross-Platform Leader, Zach Friedman, to Oversee U.S. Revenues for Fast-Expanding Independent OOH Media Specialist Talon Outdoor, a leading…

The COVID-19 pandemic abruptly altered consumers’ behaviors and attitudes, upending brands’ marketing strategies and plans. Now, roughly four months…

Survey results indicate changing outlooks about where people will go and how they will get there ParkMobile, the leading provider of smart…

New research finds 34% of shoppers working from home expect to do so indefinitely or are unsure of return date Acosta, a leading full-service sales…

New Local Search Data From 650,000 Business Locations in Five Countries Shows How COVID-19 Is Impacting Consumer Behavior Uberall, Inc., the platform…