Consumer Behavior

The loyalty landscape is in the midst of a profound transformation, propelled by rapid technological strides and evolving consumer behaviors. The…

Almost 50 years ago, the barcode was scanned for the very first time in 1974 on a pack of Wrigley's chewing gum, kick-starting the retail industry’s…

Generative AI first gained popularity in 2014, with the introduction of generative adversarial networks (GANs) that allowed researchers to create…

Suzy, a connected market research cloud, has surveyed 1000 consumers to understand attitudes towards Generative AI tools. The report, which is…

Have you ever engaged your audiences emotionally? Most of the marketers could do this in the given context although not quite easily! Business…

ISG Provider Lens report says enterprises are seeking different contact center services to address changes in business and consumer behavior…

Buynomics, the SaaS platform to support enterprise customers with their commercial decisions, announced that it has raised a €13 Million Series A…

Companies keep improving customer experience with new technologies and services as work modes and consumer expectations change, ISG Provider Lens …

Gravy Analytics, a leading provider of enterprise location intelligence, released its Q2 Consumer Trends Report, which analyzed foot traffic data…

Digital transformation allows leading European retailers to create unified omnichannel experiences, ISG Provider Lens report says European…