Consumer Behavior

NYC-based startup operationalizes survey data so ecommerce brands can stop renting relationships from third parties, and start building mutual…

The rapid rise in buying power from Generation Z is phasing out the age of the Millennial and creating chaos for brands as they scramble to understand…

Survey results reveal similarities and differences in preferences across the generations at each stage of the customer journey A survey conducted…

GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, announced a partnership with Qualtrics, the leader and…

Symend, a leader in behavioral science based digital customer engagement, announced Jonathan Morgan, former CEO of OpenMarket, is joining the company…

GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, announced that Dr. Americus Reed II and Samuel Botts have…

With the rise of the stay-at-home economy, consumers are setting a higher bar for what makes up a compelling digital experience -- and many brands are…

GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, announced the appointment of Kimberly A. Whitler, the Frank…

IRI, a fast-growing global leader in innovative solutions and services for consumer, retail and media companies, and its customer Massimo Zanetti…

Epicenter's Behavioral Intelligence Suite combines mobility data, in-location services, and direct from consumer response to empower a direct…