AIT Featured Posts Understanding the Impact of the CA Delete Act on the Global Consumer Privacy Trends Sudipto Ghosh Oct 26, 2023 Legal fortification could finally lay to rest the growing concerns about depleting consumer privacy standards in the generative AI era. According to…
Security ExpressVPN Launches industry’s First Hardware Product, Aircove a Wi-Fi 6 Router with Built-in… AIT News Desk Sep 23, 2022 Leading consumer privacy and security company ExpressVPN announces its first foray into hardware products with the launch of ExpressVPN Aircove.…
Security MediaMath Research Shows Consumers Willing to Share First-Party Data, as Third-Party Cookies… AIT News Desk Jan 25, 2022 Survey illustrates consumers are concerned about third-party cookie tracking, but are willing to provide first-party data MediaMath, acclaimed…
Native and Programmatic Advertising PubMatic Announces the Opening of New Office in Paris as Part of European Growth Strategy AIT News Desk Nov 30, 2021 Expansion supports continued growth of digital advertising in Europe and PubMatic’s commitment to providing local market expertise across the globe…
Native and Programmatic Advertising Adomni Sees Significant Growth In US Operations Amid Higher Demand For Digital Out-Of-Home… AIT News Desk Nov 16, 2021 Company’s momentum reflects shifts in consumer behavior and a trend toward tighter consumer privacy Adomni, the leading programmatic…
Investment AiThority Interview with Kim Perell, CEO at 100.co Sudipto Ghosh Oct 14, 2021 Please tell us about your journey into the tech world? I started in tech at the height of the dot-com bubble, working for an internet startup.…
Machine Learning How to Leverage AI to Power Adtech Impact While Respecting Consumer Privacy John Salisbury Oct 4, 2021 The AdTech space is crushing hard on artificial intelligence (AI) -- with good reason when it comes to respecting consumer privacy. An industry that…
Native and Programmatic Advertising Seedtag LAB Allows Brands to Use AI to Define their Cookie-less Advertising Strategies AIT News Desk Oct 1, 2021 Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced the launch of Seedtag LAB, a program specifically designed to help…
Martech The Personalization Bandwagon is Leading Brands in the Wrong Direction Naren Nachiappan Sep 27, 2021 The personalization conversation continues to evolve daily as brands learn how to deliver personalized ads to consumers while adhering to privacy…
Analytics With Expanded Relationship, Experian And InfoSum Help Marketers Implement Effective Campaigns In A… AIT News Desk Apr 21, 2021 The collaboration offers valuable audience insights and empowers marketers to deliver relevant messages in a privacy-compliant manner Experian,…