content marketing

Marketers across every industry are bracing for the impending demise of third-party cookies. With dwindling amounts of third-party data, marketers are…

Conducted together with MAGNA, Channel Factory’s brand suitability study reveals that the most entertaining “misaligned” content can have the biggest…

Leading advertising technology and data analytics company, Nielsen has unveiled a new brand campaign to reveal its role and purpose of redefining the…

When targeting B2B businesses, how often have you been told to remember that there are human beings with varied interests behind every business? The…

Users, advertisers and publishers: these are the three key parties in the internet value chain. And it’s worth stopping sometimes and reminding…

Issuu, the global leader in digital content publishing, announced the company has secured a $31M round of financing from Capital IP. Issuu will use…

It’s a misconception that account-based marketing (ABM) is just a marketing initiative. It’s not, and it’s also not about simply moving a marketing…

Former GoDaddy Exec and LegalShield CMO, Cameron Scott brings 20+ years of communications, branding and marketing experience to DocuSign As it…

Semrush, a leading online visibility management and content marketing SaaS platform, has named B2B marketing veteran Andrew Warden to the role of…

Online spending in 2020 accounted for 21.3% of total retail sales, up from 15.8% in 2019 and 14.3% in 2018. These totals far outperform expert…