Big Data Shaping Your Digital Future Part 2: Leveraging Engagement to Generate Zero-Party Data Quentin Paquot Apr 13, 2022 As a cookieless world approaches, marketing teams continue to search ways to collect data without breaching compliance regulations. Becoming inventive…
Customer Experience Movable Ink To Acquire Coherent Path AIT News Desk Feb 17, 2022 Movable Ink, the leading content personalization provider, announced that it intends to acquire Coherent Path, the AI-powered content engine powering…
Martech Zeta Recognized in Now Tech Report for Customer Data Platform AIT News Desk Feb 8, 2022 Independent research firm names Zeta as one of five CDPs, out of 34 analyzed, in largest market presence and “high functionality” Automation CDP…
Analytics D4t4 Solutions Updates Celebrus Customer Data Platform with API Connector and Visibility Detection… AIT News Desk Dec 1, 2021 New features include a no-code interface for connecting Celebrus to any external application and enhanced content detection for measurement and…
Security Update to Sourcepoint CMP Enables Publishers to Navigate IDFA Changes AIT News Desk Apr 20, 2021 The platform will help publishers optimize user opt-in on iOS 14.5 Sourcepoint, the data privacy software company of record for the digital…
Video TransUnion and Tubi Collaborate to Meet Connected Consumer Needs as Demand for Streaming TV… AIT News Desk Apr 15, 2020 Partnership leverages TransUnion data to enhance both consumer and advertiser experiences In the rapidly accelerating direct-to-consumer streaming…
AIT MegaMind AiThority Interview with Taejin In, VP of Product Management at dstillery Sudipto Ghosh Jan 31, 2020 Tell us about your role and the team/technology you handle at Dstillery. I lead product organization at dstillery. Our team has three technical…
Video ucfunnel to Provide Server-Side Ad Insertion Feature for Over-The-Top Service Providers with Amazon… AIT News Desk Dec 23, 2019 ucfunnel, a global full-stack programmatic solution provider, is pleased to announce API integration between ucX and AWS Elemental MediaTailor to…