Technology GumGum Integrates Attention Measurement Into All Contextual Campaigns AIT News Desk Nov 8, 2022 Playground xyz's advanced attention technology and intelligence enables GumGum to optimize campaigns based on attention and true impact The leader in…
Technology MGID Launches Seller Defined Audiences (SDA) Solution, Enabling High Quality, Privacy-friendly… AIT News Desk Oct 31, 2022 MGID, the global advertising platform, has announced the launch of its Seller Defined Audiences (SDA) solution, enabling publishers to establish high…
Native and Programmatic Advertising GumGum Breaks the Billion Dollar Mark as Marketers Double Down on Privacy-First, Contextual… AIT Staff Writer Oct 6, 2022 Leading contextual intelligence company announces $1 billion media spend milestone GumGum, a contextual-first, global digital advertising platform,…
Native and Programmatic Advertising SAP Boosts Brand Awareness and Consideration Using GumGum’s High Impact Ad Formats and the… AIT News Desk Sep 6, 2022 GumGum and OMD Hamburg have announced a successful campaign partnership with SAP – a Germany-based multinational software company – in which the…
Native and Programmatic Advertising No Ifs, No Buts — Ethical Advertising is an Absolute Must in 2022 Sergii Denisenko Aug 28, 2022 With reports that Ford had been forced to pay over $19 million in reparations due to false advertising claims earlier this year, ethical advertising…
Life Sciences Almirall Deploys Aktana’s Contextual Intelligence 360 to Optimize Customer Engagement AIT News Desk May 5, 2022 Almirall, LLC achieves 86% user engagement and a dramatic rise in field rep productivity Aktana, the leader in intelligent customer engagement…
Native and Programmatic Advertising AiThority Interview Series with Eric Visser, President EMEA at GumGum Sudipto Ghosh Apr 7, 2022 Hi Eric, welcome to AIThority Interview Series. Please tell us a little bit about your journey in the AdTech space and how you arrived at GumGum. I…
Native and Programmatic Advertising GumGum’s Latest Report Highlights Online Consumers Reject Behavioral Ads AiT Analyst Mar 28, 2022 GumGum has launched new research revealing UK consumers' interest in leaving behavioral ad targeting behind. GumGum's latest survey has revealed over…
Native and Programmatic Advertising GumGum Retires JustPremium Name; Promotes Eric Visser as President of EMEA Sudipto Ghosh Mar 28, 2022 Leading adtech firm GumGum has officially retired the name "JustPremium" from its inventory. JustPremium's retirement will allow GumGum to focus on…
Native and Programmatic Advertising AdInMo and NumberEight Announce Partnership to Advance Mobile In-game Advertising Addressability AIT News Desk Feb 10, 2022 InGamePlay brand advertising platform AdInMo and on-device contextual intelligence platform NumberEight have announced a partnership to drive…