Contextual Targeting

The looming loss of cookies and the quest for alternative targeting tactics has led to a revival in contextual data. As the industry came back…

Media Investments in 2021 are back to pre-COVID days, albeit backed by better ad measurement analytic tools and metrics that enable brands in making a…

Research released, “The Outlook for Contextual Solutions in Data Driven Advertising & Marketing,” finds there is a resurgence ahead for contextual…

Just like a century ago, we may now be on the verge of witnessing the new Roaring ‘20s in Digital Marketing, when (fingers crossed) the pandemic is…

Unified targeting company Semasio announced that Volker Ballueder has joined as Head of Sales and Client Development for EMEA, where he will be…

Hi Lisa, please tell us about your current role and how you arrived at IAS? I joined Integral Ad Science (IAS) as CEO in 2019, where I lead an…

Mediavine, the largest exclusive ad management company in the U.S., has expanded its contextual ad targeting with Magnite and PubMatic using GumGum’s…

Four different contextual Intelligence solutions were tested against behavioral targeting across live campaigns for several major Dentsu Aegis Network…

The digital industry is facing threats to its status quo that are forcing all stakeholders to ask whether it deserved to be the status quo in the…