Machine Learning How Predictive Analytics Turbocharges Marketing Zohar Bronfman Jul 8, 2022 Modern marketers are looking for better ways to identify and reach the right consumers. Many of them just don’t trust their metrics anymore, given all…
Martech Teads Ad Manager Becomes First Cookieless Platform On The Open Web AIT News Desk Nov 18, 2021 Update was a major pillar announced during Teads’ Partner Day event on 16th November Other announcements included advancements in supporting…
Hot Startups Metricsflow Cookieless Analytics Platform Backed By Silicon Valley VC Firm AIT News Desk Jun 28, 2021 Local tech company Metricsflow recently backed by Silicon Valley-based VC fund GoAhead in push towards a more privacy-friendly user experience on the…
Native and Programmatic Advertising Going Beyond FLoC: Verizon Media Launches Next-Gen Solutions, The Future of ID-Less Advertising Sudipto Ghosh Apr 14, 2021 Google's FLoC is a buzzword now. Verizon Media has announced the launch of its Next-Gen Solutions suite, a first-to-market offering for advertisers…